MAKE
Brand book.
How MAKE looks, sounds and ships. Everything here is live: the assets below are rendered from the same tokens the app uses.
01
Logo
A bold M cut into a lime tile, beside the MAKE wordmark in Space Grotesk Bold. The tile is the brand in one glance.
Clear space & construction
Keep one quarter of the mark's width clear on every side. The M sits on a 32-unit grid with an 8-unit corner radius.
Mark files
Smallest sizes: mark 24px, lockup 96px wide. Below that, use the mark alone.
- ✓Use the lime tile on ink, paper or photography with a dark shade behind it.
- ✓Invert to an ink tile only when the background is lime.
- ✕Recolor the tile, add gradients, outlines or drop shadows.
- ✕Stretch, rotate, or set the wordmark in any other typeface.
- ✕Place the lockup over busy, bright parts of an image without a shade.
- ✕Write the name in lowercase or mixed case in the lockup. It is always MAKE.
02
Color
Dark, quiet surfaces so the renders carry the color. Lime is loud on purpose, so spend it sparingly.
#d1fe17
--lime
Brand, primary actions, the one word that matters
#0f1113
--bg
Canvas. Every surface starts here
#16181a
--panel
Cards, composer, sheets
#1c1e20
--raised
Chips, hover, inputs
#f7f7f8
--ink
Primary text on ink
#9a9da3
--muted
Secondary text, captions
#ff3d8b
-
TOP badges only
#ff5a5f
--danger
Errors, insufficient funds
Proportion
Roughly 60 ink · 20 panel · 12 paper · 6 lime. If a screen looks lime, it is too lime.
03
Type
Three faces, three jobs. Grotesk shouts, Inter explains, Mono counts.
MAKE IT ANYTHING.
Every top image and video model in one studio. Pay per render.
$0.7920 USDG · chain 4663 · 0x5fc5…d168
Emphasis is color, not weight: set the key word in lime (ANYTHING.). Never italicize Grotesk except inside the sticker.
04
Voice
Short, specific, a little cocky. Say the price, say the model, get out of the way.
Tagline
Make it anything.
Primary line, used as-is on the site, OG and headers. Alternates for campaigns and ads:
Naming
- MAKE: always uppercase, never “Make” or “make”.
- makehood.studio: always lowercase, in mono.
- On X we are @makehoodstudio.
- Models keep their own names: Kling 3.0, Soul 2, MiniMax H3.
- Money is USDG with a dollar sign: $0.7920 USDG.
- ✓Lead with the number: price, seconds, resolution.
- ✓Verbs first. “Make”, “Render”, “Recreate”, “Pay”.
- ✕Hype words: revolutionary, unleash, next-gen, game-changing.
- ✕Hide the cost behind credits or tiers.
✓Kling 3.0 is live. $0.0763 a second.
✕Unlock unlimited creative potential with our revolutionary AI!
✓Pay per render. No plan, no credits.
✕Flexible subscription tiers for every creator.
✓Settled on Robinhood Chain · tx 0x3f…a1
✕Your payment is being processed securely.
05
Imagery
Two registers: cinematic campaign stills for brand moments, and the full range of generated styles for product surfaces.
Campaign · cinematic
- ✓Anamorphic, film-still framing. Teal-and-black grade.
- ✓One lime object in frame: a car, a jacket, a rim light.
- ✓Leave a quiet side for copy; shade it to ink before setting type.
- ✕Stock-photo smiles, laptops on desks, glowing brains.
Product · any style
Anime, clay, pixel, noir, pop art, anything goes inside the feed. Themes lean on markets: bulls, bears, charts, coins, chips.
06
UI kit
The handful of pieces every screen is built from. Radius 8–12px, hairline borders, no shadows except on floating panels.
Buttons
Section title & sticker
Badges & chips
Price & chain data
07
Social kit
Ready-to-upload headers and share cards. Copy stays clear of the bottom-left corner, where X puts the avatar.
Regenerate after a copy or photo change: edit src/brand/renders.tsx, then run pnpm brand:export with the dev server up.